In-Store Visibility
Not every visual in a store is seen for the same duration and from the same angle. Unilens designs visibility applications for shelves, departments, and transition areas, taking into account the customer's natural walking and viewing flow. Messages that appear on the lenticular surface as the viewing angle changes can add motion to campaign and product communication.
Our Approach
A wide surface at the entrance, a short message on the shelf, and close-range communication around the checkout require different design decisions. Therefore, placement, lighting, viewing direction, installation, and store operation are part of the brief. The appropriate solution is evaluated based on the photo or plan of the area and, if necessary, with a physical sample. Application Examples
- Shelf-edge labels and shelf cards
- Department panels and campaign posters
- Small-format visuals supporting product displays
Let's Discuss Your Project Send the store area to be implemented, dimensions, and campaign message; let's discuss the right placement for visibility. Application format, technical suitability, quantity, price, and delivery time are evaluated with project details.
Why it matters
Inside a store, dozens of messages compete for the shopper's attention. Because the image changes as the shopper walks past, lenticular surfaces stand apart from static posters and make the campaign message easier to notice. When aisle-end panels, shelf strips, floor and ceiling applications and checkout materials are planned in the same campaign language, visibility stays consistent at every step of the in-store journey.
When to choose it
- For new product launches and seasonal campaigns
- When a brand needs to stand out within its category
- For in-store wayfinding and information needs
How does the process work?
- Needs and goals: The aim of the campaign, the target audience, the place of use and the duration are clarified together.
- Design and adaptation: Existing visuals are adapted to the chosen surface and effect; a new design is prepared if needed.
- Approval: Size, material, quantity and delivery plan are submitted for your approval based on the project details.
- Production and delivery: The approved work is produced and delivered according to the agreed plan.
Why Unilens Ajans?
Working in lenticular printing, promotion and printing services since 1996, Unilens Ajans is your single point of contact from design to production in in-store visibility projects. You can read more about us, review our corporate profile and contact us about your project.
Frequently asked questions
Is there a minimum order quantity? The quantity varies by product and application type; once you share your needs, we determine the suitable options together.
Can our existing design be used? Yes; your existing visuals can be adapted to the chosen surface and effect, and a new design is prepared if needed.
For other questions, see our frequently asked questions page.
Related solutions
This topic is most often reviewed together with our point of sale applications, shop window applications and packaging applications pages.
