Point of Sale Applications
At the point of sale, the moment of decision is short. Physical materials that clearly explain product features, campaigns, or the difference between two options are useful at this moment. Unilens adapts lenticular printing to POSM surfaces, utilizing changing visual, motion, and 3D depth effects for communication purposes.
Our Approach
Formats like wobblers, shelf talkers, stand boards, and posters do not all serve the same purpose. The message to be highlighted, the position of the product, the customer's approach direction, and the mounting point must be chosen together. Especially on small surfaces, reducing text and increasing contrast is important for readability. Application Examples
- Wobblers and shelf-edge applications
- Stand boards and display support materials
- Campaign or product comparison visuals
Let's Discuss Your Project Send a photo of the point of sale, the target product, and the single main message you want to convey; let us prepare the appropriate POSM setup. Application format, technical suitability, quantity, price, and delivery time are evaluated with project details.
Why it matters
Point of sale materials work when they are designed around the product's position on the shelf and the shopper's line of sight. Lenticular wobblers, shelf cards and stand panels can show a price advantage, a new variant or the before-and-after difference of a product in two stages on a single surface. In small spaces, a moving image carries the message without long texts and supports the sales team's pitch.
When to choose it
- For checkout and shelf-front campaigns
- For product comparisons or new variant announcements
- For dealer and point of sale display sets
How does the process work?
- Needs and goals: The aim of the campaign, the target audience, the place of use and the duration are clarified together.
- Design and adaptation: Existing visuals are adapted to the chosen surface and effect; a new design is prepared if needed.
- Approval: Size, material, quantity and delivery plan are submitted for your approval based on the project details.
- Production and delivery: The approved work is produced and delivered according to the agreed plan.
Why Unilens Ajans?
Working in lenticular printing, promotion and printing services since 1996, Unilens Ajans is your single point of contact from design to production in point of sale applications projects. You can read more about us, review our corporate profile and contact us about your project.
Frequently asked questions
Is there a minimum order quantity? The quantity varies by product and application type; once you share your needs, we determine the suitable options together.
Can our existing design be used? Yes; your existing visuals can be adapted to the chosen surface and effect, and a new design is prepared if needed.
For other questions, see our frequently asked questions page.
Related solutions
This topic is most often reviewed together with our in-store visibility, promotional applications and packaging applications pages.
